Full Tilt PokerFull Tilt Poker (FTP) recently made significant changes to its online poker offering and policies in an effort to enhance player experience and also help FTP to attract new customers. One of the biggest changes that FTP made was to their cash games.

The online poker website removed heads-up tables and also removed player choice in deciding which table or seat they want to play at. The new system works similar to a live casino where players are allowed to decide on what game and stakes they prefer and then get automatically assigned to table and seat.

The new software changes do not appear to have gone down well with FTP’s online poker players. Initial reports from Poker Industry Pro reveal that these proposed changes could have backfired as player traffic to these cash games has fallen by around 6%. The results look worse if player traffic to cash games are compared between Monday (3rd August) and Monday (27th July) as it results in a 14% decline.

Before FTP could roll out these changes, the company stated that all of the proposed changes may not go down well with the players and that they will be reviewed in due course once substantial data is collected. FTP had earlier collected detailed feedback from poker players and poker forums to determine what exactly FTP players expected when they play. This feedback was analyzed in detail before a decision was made internally on what changes were to be rolled out.

FTP Managing Director Dominic Mansour stated that some of these changes will take time for players to accept. In a blog post, Mansour said

We also recognize that in the past, a proportion of players have used extensive table selection to their advantage and that those players might not like these changes. Their advantage over other players will now be negated and we don’t think that’s a bad thing. Good things happen to those who play and we believe the changes we’re making will see even more good things happening to more players at Full Tilt.

While the elimination of heads up games has resulted in a drop in player traffic, FTP will be interested to see if the new changes attract a new group of poker players who are intrigued by these changes. If new player traffic continues to grow, then FTP will more than likely continue with its current changes.

Categories: Poker News

Posted on: 6th August 2015 by: Gary Beachley