Red Rock Resorts, a Las Vegas-based casino operator is planning to launch a free to play online social casino offering called StationPlay in a bid to attract customers to its properties.

The casino operator which runs several casinos across the state of Nevada made the announcement earlier this week stating that the new app would be made available in the second quarter of the year.

This is the second attempt by Red Rock to incorporate social gaming as a part of its offerings. The group earlier had an online gaming platform called Ultimate Poker, but it was shut down in 2014 due to poor liquidity.

The company is hoping that the new gaming format will be able to bring in new customers to its brick-and- mortar casinos.

The gaming app enables players to earn points through Station Casinos’ loyalty card scheme. Several hundred casino games will be available including slot, bingo and video poker, as well as tournament games. Players will be able to redeem their points at any one of Station Casino’s properties for both gaming and non-gaming facilities.

In a statement, Station Casino said,

This innovative application will offer players the opportunity to play—for free—hundreds of their favorite casino games, and the ability to earn [loyalty card] points redeemable at any of Station Casinos’ twenty properties located throughout the Las Vegas valley.

Red Resorts has partnered with Game Account Network, a British gaming tech company for the initiative.

Dermot Smurfit, Chief Executive Officer of GAN said that StationPlay will provide the most authentic form of gaming available online. He stated that games on it will bring the thrill of casino games to homes while providing a gaming experience similar to what is found on Station Casino properties. It will be offered for both mobile and desktop environments. Station Casinos’ parent company Red Rock has taken several steps last year to improve its market standing.

According to recent financial results, the company’s net revenue in 2016 was $1.45 billion which was an increase of seven percent over the previous year. Nearly $960 million of this revenue was a result of gaming wins from its properties. The net income reported for the year was $155.8 million.

Marc Falcone, Executive Vice President, CFO and Treasurer at Station Casinos called 2016 a transformational year, pointing out that the company had a successful public listing, finalized refinancing of its credit facility, completed a deal to acquire the Palms Casino Resort and also kicked off several initiatives to consolidate its position in the market.

Categories: Poker News

Posted on: 15th March 2017 by: Gary Beachley